Case Studies
Fastlane Coatings
Concrete Coatings
Services provided:
- Facebook and Instagram Ads
- CRM Setup
- Continuous Optimization
Core Outcome
Consistent lead flow and steady year-over-year growth
Video Testimonial
Watch Kimberly, co-owner of Fastlane Coatings, share how Nelly IS Marketing helped Fastlane Coatings drive consistent growth year after year.
Challenge
Fastlane Coatings had strong word-of-mouth and a good brand reputation, but they had inconsistent leads with their paid Facebook ads. Their online marketing wasn’t generating enough leads to keep their multiple crews busy; furthermore, without a CRM, their follow-up process was manual and time-consuming. Competing in the busy Las Vegas market made it difficult to scale without a system that worked every day.
Solution
Nelly IS Marketing set up targeted Facebook and Instagram ad campaigns where we created custom videos, images, and messaging designed to bring in qualified local homeowners. A custom CRM was built to capture every lead and automate follow-ups, appointment reminders, and job reminders. With daily monitoring and weekly optimization, we were able to get the cost per lead to a scalable place.
Results
- Consistent lead flow month after month
- Streamlined follow-up process for sales and office staff
- Clear tracking of ad performance and ROI
- Continuous growth despite changing market conditions
What These Results Mean for You
When your marketing and systems work together, growth becomes predictable. Nelly IS Marketing helps contractors build a marketing engine that runs on data, automation, and real optimization.
Blankenship Polished Concrete Services
Decorative Concrete and Epoxy Flooring
Services provided:
- New Website
- SEO
- Paid Ads Campaign
Core Outcome
Doubled revenue and full calendar month after month
Video Testimonial
Watch Justin Blankenship share how Nelly IS Marketing helped him go from inconsistent leads to nonstop calls and a packed schedule.
Challenge
Doubled revenue and full calendar month after month
Solution
Blankenship had a basic website that didn’t bring in real traffic or leads. Most work came from referrals, and keeping the schedule full was difficult. The website wasn’t optimized for search, and online visibility was almost nonexistent. Without consistent inquiries, growth had plateaued.
Results
Nelly IS Marketing rebuilt the website from the ground up, focusing on visibility, speed, and conversion. Full SEO optimization was added so the site could rank locally and drive organic traffic. A paid ads campaign was launched to capture homeowners searching for concrete and epoxy services. Once leads started flowing in, Nelly IS Marketing tracked and optimized performance weekly to keep results improving.
What These Results Mean for You
- Revenue doubled within months of launching the new website and ads
- Consistent leads every week with nonstop website traffic
- Full calendar of booked projects across the Atlanta area
- Improved visibility, credibility, and brand image
Central Coast Polishing and Restoration
Concrete Polishing and Restoration
Services provided:
- New Website
- Lead Campaign
- CRM Setup
Core Outcome
Streamlined sales process and steady flow of qualified leads
Video Testimonial
Watch James, owner of Central Coast Polishing, share how Nelly IS Marketing helped turn unqualified leads into serious clients and built a smoother, more reliable sales process.
Challenge
Central Coast Polishing had inconsistent inquiries and struggled to attract serious customers. Most leads were tire kickers who weren’t ready to buy, and there was no structured system to manage or follow up with prospects. Without a strong online presence or automated lead handling, the sales process felt scattered and inefficient.
Solution
Nelly IS Marketing built a new website designed to capture and qualify high-intent leads. A targeted lead generation campaign was launched to reach homeowners and businesses actively seeking polishing and restoration services. Nelly IS Marketing also set up a CRM system that included scripts, lead follow-up guidance, and tracking tools to help the team manage every opportunity from inquiry to close.
Results
- Consistent flow of qualified leads
- Simplified and professionalized the sales process
- Improved close rates with better lead quality and follow up structure
- Business growth supported by clear data and CRM automation
What These Results Mean for You
When your marketing, leads, and systems work together, growth becomes repeatable. Nelly IS Marketing helps home service businesses simplify their sales process, attract better clients, and close more deals with less effort.
Coastal Roofing Professionals
Roofing Services
Services provided:
- New Website
- SEO
- Paid Ads
- Sales System Setup
Core Outcome
Consistent monthly leads and calls with a 300% increase in direct inquiries
Challenge
Coastal Roofing had an old website that wasn’t bringing in results. They had worked with other agencies before, but continued to see poor performance online. Leads were inconsistent, and there was no clear process to track or manage them. Their marketing didn’t reflect the quality or professionalism of their roofing work.
Solution
Nelly IS Marketing built a new website that matched the company’s reputation and experience. A complete SEO plan helped them show up in local searches, while paid ads were launched to bring in steady roofing leads. Nelly IS Marketing also helped organize their entire sales process, adding systems for lead intake, follow-up, invoicing, and reputation management. This gave the team a clear structure for handling every customer from the first call to the final review.
Results
Coastal Roofing now receives dozens of leads monthly through their website, as well as multiple daily leads through our paid advertising efforts. In addition to these digital leads, they receive daily phone calls directly from their Google Business Profile. With leads being driven through paid ads and calls coming in via their Google Business Profile every single day, they have established one of the most dominant online presences in their area.
What These Results Mean for You
When your marketing and systems work together, growth becomes predictable. Nelly IS Marketing helps contractors like Coastal Roofing create a steady flow of leads and build reliable processes that keep the business running smoothly.
Fortified Floor Coatings
Floor Coating Services
Services provided:
- New Website
- Local SEO
- Paid Ads
Core Outcome
Over 100 leads per month with strong and consistent call volume
Challenge
Fortified was a brand-new business ready to start strong from the very beginning. However, they wanted to grow their business online but didn’t have a system that generated reliable leads. Their initial digital footprint was non-existent; they lacked visibility in local search results, and without a clear digital strategy, most of their growth depended on referrals. This made it difficult to predict new business each month.
Solution
Nelly IS Marketing built a new website from scratch, featuring all of their services and centered on clear messaging and compelling calls to action. To ensure the business launched with momentum, local SEO was implemented to help Fortified appear at the top of search results, alongside targeted paid ads campaigns designed to attract homeowners actively looking for their services. The Nelly IS Marketing team regularly monitored and optimized performance to maintain high lead quality and a low cost per lead.
Results
- Fortified now generates more than 100 qualified leads every month
- Organic call volume has increased significantly, and because everything is automated and tracked, the client can see their ROI clearly.
- The new website and ad system created predictable, measurable growth
What These Results Mean for You
A strong online foundation and data-driven campaigns can completely change how your business grows. Nelly IS Marketing helps contractors turn their website and marketing into a system that brings in steady leads and consistent revenue.
Cutting Edge Epoxy
Concrete Coatings & Flooring
Services provided:
- Custom Website Rebuild
- Paid Ads Strategy
- Sales Automation Systems
- Growth Consulting
Core Outcome
Doubled business revenue year-over-year for three consecutive years through high-performance automation and ads.
Challenge
As a new business, Cutting Edge Epoxy faced the uphill battle of establishing a foothold in a competitive market. Before partnering with us, they had been burned by multiple marketing agencies that promised results but failed to deliver. With no leads to show for their previous investments, they needed a partner who could build a foundation of trust and a system that actually generated a return.
Solution
Nelly IS Marketing stepped in to completely rebuild their website, ensuring it was optimized for both conversions and professional branding. We launched targeted paid ad campaigns designed to find high-intent customers immediately. To ensure the business could handle the influx of new work, we implemented advanced automation systems that managed lead flow and communication without adding more work to the owner’s plate.
Results
The impact was immediate and sustained; Cutting Edge Epoxy has doubled its business year-over-year for the last three years while working with us. This consistent growth is a direct result of the paid ads and automation systems working in sync. By moving away from ineffective agencies and into a data-driven system, the business has transformed from a new startup into a dominant market player with a highly predictable revenue stream.
What These Results Mean for You
If you’ve been burned by marketing agencies in the past, the problem isn’t your business; it’s the lack of a proven system. Nelly IS Marketing focuses on long-term partnerships that prioritize ROI, using automation to scale your business year after year.
Lubbock Concrete Coating
Concrete Coatings
Services provided:
- Paid Ads
- CRM & Automation Setup
- Ongoing Strategy and Optimization
Core Outcome
Doubled revenue, daily quality leads, and strong cash flow growth
Video Testimonial
Watch Robert Hernandez, owner of Lubbock Concrete Coating, share how Nelly IS Marketing helped them double revenue, increase lead quality, and build a stronger business foundation.
Challenge
Lubbock Concrete Coating had been in business for several years but struggled with inconsistent digital marketing results. Some months, they received only five to ten leads, many of which were not serious buyers. This made it difficult to keep crews busy, manage cash flow, and confidently plan for growth.
Solution
Nelly IS Marketing implemented a complete lead generation system designed to drive daily inbound leads. Paid ad campaigns were launched and optimized to attract higher-quality prospects. A CRM was set up to track every lead and improve follow-up. Weekly strategy support and mastermind sessions helped refine sales conversations, improve decision-making, and create better operational clarity across the business.
Results
- Daily flow of high-quality leads
- 71 leads generated with a total project value of $262,000 on month 1
- 26.76% closing rate
- Revenue doubled in less than two months
- $96,000 in sales recorded on first month
- Strong cash flow with continued growth momentum
What These Results Mean for You
When your marketing generates consistent, high-quality leads, everything changes. Nelly IS Marketing helps contractors build predictable lead systems that support real growth, stronger cash flow, and better decision making.
Next Level Concrete Solutions
Concrete Lifting and Leveling
Services provided:
- New Website
- Paid Ads
- CRM Setup
- Lead Management and Sales Training
Core Outcome
Leads under $30 and over $50,000 in added monthly revenue for more than a year
Challenge
Next Level Concrete Solutions was a new company with no online presence. They had no website, no CRM, and no system for generating or managing leads. Without digital marketing or structured follow-up, growth depended entirely on manual outreach and word of mouth.
Solution
Nelly IS Marketing built a new website to establish credibility and clearly explain their concrete lifting services. Paid ad campaigns were launched to generate immediate demand at a low cost per lead. A CRM was set up to capture and track every inquiry. The Nelly IS Marketing team also trained the owners on how to manage leads, follow up properly, and book quality estimates so opportunities were not wasted.
Results
- Cost per lead consistently stayed under $30
- More than $50,000 in added revenue within the first month
- Strong monthly revenue continued month after month for over a year
- Reliable lead flow allowed the company to grow quickly
- Sales process improved through structured lead handling and follow-up
What These Results Mean for You
Even new companies with no online presence can grow fast with the right system. Nelly IS Marketing helps contractors launch strong, generate affordable leads, and turn opportunities into real revenue through marketing and process training.
Client Reviews
We’ve had a great experience working with Nelly Is Marketing. Their team is responsive, creative, and truly cares about getting results. They’ve been easy to work with and I would absolutely recommend them to anyone looking for a reliable and professional marketing partner.
I want to share my sincerest appreciation for the incredible work this marketing team has done for us over the years. Having partnered with NIM for quite some time, I can confidently say that this team consistently goes above and beyond. The creativity, strategic thinking, and dedication they bring to every campaign is truly exceptional. They have played a vital role in our growth, and their ability to deliver results while maintaining such a high level of professionalism is rare. P.S. Thank you for your continued excellence and for being such a reliable partner. I look forward to many more successful years together.
Nelly and his team are great! They truly took their time and patience with our site and the results are amazing. Just what we needed to step up our online presence. 10/10 service Will continue to get our business at KRNC Forged
The team at Nelly IS Marketing has been an absolute pleasure to work with. They are extremely responsive and have been instrumental in helping us with our Facebook ads, resulting in some fantastic outcomes. Highly recommend their services. The Team at Polley's Perfect Seasons Thanks you for all your hard work!!
I’ve used Nelly’s agency team to manage Facebook ads well over a year now, and they’ve drove hundreds (if not thousands) of leads and massively increased revenue for my home service company. The team is responsive. The process is simple. Very pleased!
Very happy with the results I have gotten. They are very knowledgeable and responsive.
Well, what can I say..? The first month and a half things were slow, but that’s to be expected. Things take time to optimize, and there’s a team behind the scenes working solely on the task. Now that we’re entering March, I’m seeing that our revenue increased 250%, from January to February with projections to soar even higher going forward. I haven’t even presented all of my services and ideas yet, nor have I requested my ad spend increase to what I have in mind. There is still so much that can be done as well, and many more of their services we haven’t even touched yet… we’ve only scratched the surface. But imagine what might happen once we do! Great team overall, very responsive, very helpful. Regardless of the industry you’re in, I’d say to at least get a call scheduled with the team. I definitely recommend working with them if you’re serious about pushing your business to the next level.
I’ve been over promised and under delivered by marketing agency after agency. I took a leap once again with nelly because you can’t win without rolling the dice. His team absolutely crushed the Christmas light game for me!! I highly recommend them. Word also has it he KILLS the epoxy game as well which I believe with what he did for me!
I have been working with Nelly and his team for some time now. They are always responsive and professional. They care about my business and it shows!
Been using these guys for a few months now and are def seeing results. We are booked out for weeks even during these colder months when we would usually be slow. Their team is efficient, knowledgeable and polite - typically addressing any of our concerns within hours. Excited to see what warm weather will bring. Thanks guys ! ~ Billy 🤙🤙🤙
Been with these guys for a few months now, I am happy with my results so far and the quick action takers they are! They do what they say they are going to do!
Where can I begin? Nelly and his team are the best in the business. I decided to go with them after interviewing 8 other marketing companies and decided to go with them because they understand the concept of advanced and effective SEO/marketing/advertising. Good communication is something that most marketing companies slack on. Not Nelly is Marketing. Their whole team is extremely responsive. Anytime I have a question they will immediately answer the phone, text or even set up a zoom call on short notice. They really do a great job at explaining each service with you and keep you updated and informed during the whole process. They will also send emails with videos attached that screen share and voiceover changes they’ve made to your ads or website. This feature is great if you need a refresher on your latest updates. Besides their ability to create a great website with true SEO they also have a killer Facebook advertisement team. We tripled our monthly revenue the very first month we started Ads with them. They will also constantly optimize and update your adds to save you money and ultimate help you get more qualified leads. They also do a “Mastermind” zoom call every Monday where Nelly will pick a topic that will help us grow our companies. You also get the chance to discuss strategy with some of the best companies in the industry. THIS IS GOLD. Seriously look no further, scared money won’t make money. You have to pay to play and they are worth every single cent.
I wanted to give a big thank you for everything you and your team have helped build here. It's been a really great ride - not just in the success of getting us to a place where no other (5 others to be exact) agency was able to get us with FB Ads, but the true friendship we've built along the way. Your determination, 'failure is not an option' and 'no excuses' attitude is infectious and admirable. Your great leadership skills are on display throughout the organization I've been fortunate enough to witness you build. I've loved working with Cameron and Daniel personally as they share that winning attitude, not to mention are just good humans. Of course I must also recognize those in the background pulling the media triggers, designers, video editors and their great attention to detail. The clear and effective reporting I knew would always be there in the morning, impeccable communication and coming to our meetings overly prepared are standards that we've now come to expect out of all of our partners and you really set the bar high! Again - I think one of the greatest things, besides the growth of our business, is the friendship and respect we've built over the years! Couldn't recommend working with you and your team more.
Nelly IS marketing has really increased my business for Zone Garage Of Central Virginia. I’m getting more qualified leads with their Facebook/instagram marketing. Peter
I've been working with Nelly for years now. I've worked with a lot of marketing agencies and I can tell you that these guys are some of the best in the business! His team is directly responsible for keeping my calendar filled with hot leads that are excited to work with me! I can't recommend him enough. If you need new sales on autopilot, look no further than the Nelly IS Marketing team!
Highly recommend! Top notch service that generates my business $50,000 plus monthly.
I had real world, tangible results with Nelly and his team. Cameron is who I recommend reaching out to to get the ball rolling. After about a month, the program more than paid for itself. It does work!
I have been working with Nelly and his team and I am nothing but happy. I would give them an opportunity to change your business. Leads are the life:)
These guys are on the next level! They have gotten me an unbelievable amount of quality leads. So many that I had to bring someone on just to keep up. If you want to grow your business and quit messing with shared lead sites and pay per lead that 5 other people are paying for these are the guys to contact. Nelly is super professional for the onboarding process, and Cameron Smith who is my account rep is as responsive as they get. I can not say enough great things about Nelly IS Marketing, if you want to take your business to the next level these are the go to guys! Unmatched in my experience. Every penny is well spent with them and pays dividends!
I 100% recommend Nelly IS Marketing! I was referred to Nelly by a long-time friend when I had mentioned I needed a website built for my TV Mounting business. Nelly was on time, courteous, answered all of my questions, and delivered a website that exceeded my expectations. I’ve seen an increase in lead quality and more business overall with this site in place. Nelly also made it a point to not only understand my needs, but my ideal customer as well. It feels great to work with someone who is thorough and cares about the end result. Thanks, Nelly!
My experience with Nelson and his team has been nothing short of amazing. They really have a passion for what they do and make sure they explain in detail how they can help you meet your desired goal. I would highly recommend these guys if you’re looking to take your business to the next level. They were able to help me fix my sales funnel and assist me with a strategy that allowed me to capture more leads and convert more sales. I just want to say thanks you Nelson and the team for your professionalism, patience and expertise.
From our first meeting, I was immediately impressed by Nelly’s knowledge and expertise. I own both a concrete coatings, and a roofing company and needed a solid digital marketing strategy for both of my businesses that would bring me new customers. Nelly understood me, my vision, and my ideal customer. His team built a beautiful custom sales funnel for each of my businesses to educate my prospects, have a way for the prospects to book their own consultations, and build & train me on a full custom CRM. Nelly's team now runs paid ads to this system and we are generating several booked appointments every day. This system is able to keep my calendar booked out and keep both of my teams busy. If you want to work with a team that takes your business as seriously as you do, then look no further. Nelly IS Marketing is the way to go. I would highly recommend them.
Nelly IS Marketing went above and beyond!!! I am a Real Estate Investor and was ready to automate and scale up my business. I scheduled a call with Nelson, told him my vision and he gave me a solution. His team created a beautiful website and a CRM for my business based on my exact needs. Love the fact that they’re very communicative. They kept me up to date and made me aware of each step throughout the whole process. I couldn’t be any happier with the results. I highly recommend Nelly IS Marketing if you’re ready to automate your business, scale up, run ads, etc… Nelson the CEO is highly knowledgeable and super perfectionist. He will have a solution for your business.