Facebook is a social media giant with an active user base of 2.963 billion as of January 2023.

Roughly 37% of all people on Earth use Facebook, and 67% of Facebook users log in daily.

(There are at least 175 million active Facebook users in the USA alone.)

Facebook is still the #1 social media platform on the planet.

So, if you are looking into scaling your business online, you have to put your Facebook Business page’s sponsored posts where your potential customers can easily engage with them!

We know that organic posting can maintain your following in the long run, but you have to be strategic in attracting your potential candidates in the first place.

This is where Facebook Paid Advertising can do the heavy lifting for you!

Through Facebook Ads, there are many ways you can target your audience. Users’ demographics can be selected through location, age, gender, interests, behavior, and connections, among other things.

This offers a custom-fit option for your specific business objective. Whether it’s to boost your brand awareness, customer loyalty, or social media engagement, Facebook ads can scale your business and marketing efforts by amplifying content reach.

Since not all users will act after seeing a Facebook ad once, you must keep your audience interested by retargeting ‘warm’ prospects.

With Facebook Business Suite’s robust analytics, you will know what ads work, what doesn’t, and what can be improved.

You can also utilize the feature of ‘lookalike audiences’ to gain a more comprehensive network. This detailed targeting means connecting with your ideal candidates to qualify more leads and get a higher conversion rate.

Facebook is, without a doubt, a cheaper option than other advertising approaches due to the favorable (generally lower) cost per acquisition.

If you’re still wondering if Facebook ads are worth it in 2023, the answer is 100%.

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